The Role of social media In Shaping Public Opinion in Financial Markets and Its Impact

Zhibo Yang

doi:10.54097/ns3pz962

Authors

Zhibo Yang

DOI:

https://doi.org/10.54097/ns3pz962

Keywords:

social media, Financial Markets, Public Opinion Guidance.

Abstract

With the arrival of the digital age, social media, as a new channel for information dissemination, plays a significant role in financial markets. Due to the rapid development of the internet and the widespread use of smartphones, platforms such as Twitter, Facebook, and Weibo have become the primary channels for the public to access information and exchange opinions. Therefore, applying social media platforms to the financial sector not only accelerates the speed of information dissemination but also enhances market transparency, thereby forming a profound impact on the financial market through investor communities. This paper first discusses the role of social media in shaping public opinion in financial markets, clarifies the characteristics of information dissemination on social media, and proposes effective strategies for financial institutions and investors to respond to the influence of social media in guiding public opinion, providing positive guidance and addressing the challenges brought about by social media in the financial market.

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