Research on Amazon's Business Strategy

Abstract

Amazon, an American multinational technology company, was established in 1994 by Jeff Bezos. Its headquarters is situated in Seattle, Washington, USA. The company's business scope is extensive, encompassing areas such as e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Amazon is recognized as one of the five major technology companies in the United States, the other four being Alphabet (Google's parent company), Apple, Meta (Facebook's parent company), and Microsoft. This thesis will elaborate and expound on the various business operations of Amazon's e-commerce company in detail and conduct relevant comparisons with Alibaba. Finally, it will illustrate the competitiveness demonstrated by Amazon's business operation model in the context of globalization. It continuously consolidates its leading position in the e-commerce and technology fields through high-end cloud services, AI intelligent services, and logistics services. Insights and inspirations can be gained through the research on Amazon. Amazon's success shows that it is crucial to always put customer needs first and stay competitive by constantly innovating and enhancing the user experience.