Analysis and Research on the Game Between Xiaomi and Its Competitors and Promotion Strategies

Abstract

As a paradigmatic example of disruptive innovation in the smartphone industry, this article takes Xiaomi as the research object and conducts a tripartite analysis from three aspects: why Xiaomi can gain a huge market share in a short period of time and given its atypical growth trajectory, this study employs Barney’s VRIO framework to diagnose structural constraints in Xiaomi’s resource allocation. This resource-based view is then triangulated by proposing targeted capability-building mechanisms. This article will focus on analyzing Xiaomi’s business game from the following three aspects: the game between Xiaomi and competitors, the game between Xiaomi and consumers, and the game between Xiaomi and the consumer market. Based on the research on the above three aspects, this article will propose evidence-based promotion strategies and data-driven competitive strategies derived from VRIO analysis, including strengthening patent research, enhancing product value, improving contact with consumers, and strengthening mutual benefit and win-win with competitors, with the aim of helping Xiaomi stabilize its market share in today’s fierce market competition, as well as enhance market competitiveness and achieve further optimization of development.