Analysis of Pop Mart's Marketing Strategy Based on the SWOT Model

Abstract

In recent years, the Chinese trendy toy market has experienced rapid growth, with Pop Mart becoming an industry leader through blind box strategies and IP operations, achieving exponential expansion. However, amidst intensifying market competition and evolving consumer demands, Pop Mart faces challenges such as short IP lifecycles and homogeneous competition. This study aims to systematically analyze Pop Mart's marketing strategies using the SWOT model, examining its strengths, weaknesses, opportunities, and threats, while proposing optimization recommendations. Regarding the research background, Pop Mart's transformation from a toy collection store to a trendy toy brand with a market value of hundreds of billions warrants in-depth analysis of its business model and innovative marketing strategies. Current research predominantly focuses on its success stories, with relatively insufficient exploration of potential risks and improvement pathways. This paper reveals Pop Mart's gaps in IP depth and user emotional connection by comparing its operations with international IP giants like Disney, and proposes transformation strategies based on new media environments and consumption trends. Methodologically, this study employs a combination of case analysis and the SWOT model, examining Pop Mart's development trajectory, market competition landscape, and user behavior characteristics to identify its core competencies and potential risks. The research significance lies in providing theoretical support for Pop Mart's strategic adjustments while offering valuable insights for the sustainable development of the trendy toy industry.