CHEN, Yubing. The Brand Extension Strategy for Subculture Brands to Achieve Mainstream Popularity: The Case of Lululemon. Highlights in Business, Economics and Management, [S. l.], v. 60, p. 181–186, 2025. DOI: 10.54097/fm659x40. Disponível em: http://hbem.org/index.php/OJS/article/view/589. Acesso em: 29 jul. 2026.