ZHU, Xuanyi. Research on the Influencing Factors of E-commerce Conversion Rate Based on Regression Analysis and CART Decision Tree Algorithm in the Context of Big Data. Highlights in Business, Economics and Management, [S. l.], v. 48, p. 230–239, 2025. DOI: 10.54097/88xw5y51. Disponível em: https://hbem.org/index.php/OJS/article/view/178. Acesso em: 26 oct. 2025.