GUO, Chengxi. The Application of Loss Aversion and Sunken Costs in Behavioral Economics: A Case Study. Highlights in Business, Economics and Management, [S. l.], v. 58, p. 79–87, 2025. DOI: 10.54097/88nh2k73. Disponível em: https://hbem.org/index.php/OJS/article/view/410. Acesso em: 23 may. 2026.