LIU, Junhuai. A Study on Shopping Mall Coupon Strategies and Consumer Purchasing Decisions. Highlights in Business, Economics and Management, [S. l.], v. 58, p. 237–244, 2025. DOI: 10.54097/6yzbkv06. Disponível em: https://hbem.org/index.php/OJS/article/view/432. Acesso em: 9 jul. 2026.