LIU, Zixin. Analysis of Sports Brand Marketing Strategies Driven by Fan Economy — Study of Decathlon . Highlights in Business, Economics and Management, [S. l.], v. 59, p. 28–33, 2025. DOI: 10.54097/gdhsgk85. Disponível em: https://hbem.org/index.php/OJS/article/view/446. Acesso em: 27 apr. 2026.