REN, Kexin. From UGC to E-Commerce: A SWOT-Driven Study on RedNote’s Brand Positioning and Strategic Response. Highlights in Business, Economics and Management, [S. l.], v. 60, p. 134–139, 2025. DOI: 10.54097/k70sa411. Disponível em: https://hbem.org/index.php/OJS/article/view/580. Acesso em: 17 may. 2026.