LI, Jialin. From Star IP to Pure Aesthetics: The Marketing Code behind the Rise of Rhode. Highlights in Business, Economics and Management, [S. l.], v. 60, p. 193–198, 2025. DOI: 10.54097/8qztj995. Disponível em: https://hbem.org/index.php/OJS/article/view/591. Acesso em: 23 apr. 2026.