LONG , Yi. Nike’s Marketing Success: Strategic Determinants and Sustainability Challenges. Highlights in Business, Economics and Management, [S. l.], v. 60, p. 222–228, 2025. DOI: 10.54097/w0azt369. Disponível em: https://hbem.org/index.php/OJS/article/view/595. Acesso em: 12 jun. 2026.