FAN, Jiawei Eddy. Digital Slam Dunk: How the NBA Leverages Digital Marketing for Global Brand Expansion. Highlights in Business, Economics and Management, [S. l.], v. 60, p. 304–309, 2025. DOI: 10.54097/nwzfqg06. Disponível em: https://hbem.org/index.php/OJS/article/view/608. Acesso em: 3 jun. 2026.