GUO, Yiming. Analysis of Pop Mart’s Marketing Strategy Based on the SWOT Model. Highlights in Business, Economics and Management, [S. l.], v. 60, p. 349–354, 2025. DOI: 10.54097/wyd5bd75. Disponível em: https://hbem.org/index.php/OJS/article/view/615. Acesso em: 10 jun. 2026.