YUE, Qiao. The Impact of Content-Based Game Narrative Design on Brand Loyalty - The Mediating Effect of Immersive Experience. Highlights in Business, Economics and Management, [S. l.], v. 60, p. 373–382, 2025. DOI: 10.54097/daxx0550. Disponível em: https://hbem.org/index.php/OJS/article/view/618. Acesso em: 31 may. 2026.