YUE, Wenzhen. SWOT Analysis of Jellycat’s Social Media Marketing Strategy. Highlights in Business, Economics and Management, [S. l.], v. 60, p. 414–420, 2025. DOI: 10.54097/smzd1x49. Disponível em: https://hbem.org/index.php/OJS/article/view/624. Acesso em: 29 apr. 2026.