CHU, Zihan. Research on the Localization Marketing Strategies of Multinational Catering Enterprises in China-Taking McDonald’s as an Example. Highlights in Business, Economics and Management, [S. l.], v. 50, p. 400–405, 2025. DOI: 10.54097/epbser55. Disponível em: https://hbem.org/index.php/OJS/article/view/100. Acesso em: 1 jun. 2026.