LI, Siyi. The Impact of Gamification Marketing Strategies on User Consumption Behavior. Highlights in Business, Economics and Management, [S. l.], v. 50, p. 53–58, 2025. DOI: 10.54097/77bwqd33. Disponível em: https://hbem.org/index.php/OJS/article/view/46. Acesso em: 22 may. 2026.