LI, Zhaocheng. Analysis of UNIQLO’s Localization Strategy in Macao from a Brand Concept Perspective. Highlights in Business, Economics and Management, [S. l.], v. 50, p. 59–64, 2025. DOI: 10.54097/j8e2r518. Disponível em: https://hbem.org/index.php/OJS/article/view/47. Acesso em: 30 sep. 2025.