HEI, Tsoi Seng. The Inspiration brought by LEGO Group to Chinese Toy Brands under the Internationalization and Localization Marketing Strategy. Highlights in Business, Economics and Management, [S. l.], v. 50, p. 178–184, 2025. DOI: 10.54097/r1x6v942. Disponível em: https://hbem.org/index.php/OJS/article/view/67. Acesso em: 20 oct. 2025.