ZHOU, Zirui. The Impact of Sports Sponsorship: The Commercial Cooperation between Adidas and Bayern Munich. Highlights in Business, Economics and Management, [S. l.], v. 50, p. 185–189, 2025. DOI: 10.54097/p3a89205. Disponível em: https://hbem.org/index.php/OJS/article/view/69. Acesso em: 22 may. 2026.