DAI, Zhenxi. The Evolution and Challenge of Marvel’s Communication Strategy in The New Media Environment. Highlights in Business, Economics and Management, [S. l.], v. 52, p. 1–6, 2025. DOI: 10.54097/yyd8cz33. Disponível em: https://hbem.org/index.php/OJS/article/view/183. Acesso em: 24 may. 2026.