YAN, Shuochen. MIHOYO’s Global Strategy: Branding, Marketing, And Cultural Export in The Gaming Industry. Highlights in Business, Economics and Management, [S. l.], v. 52, p. 70–75, 2025. DOI: 10.54097/5snrbh85. Disponível em: https://hbem.org/index.php/OJS/article/view/193. Acesso em: 17 jun. 2026.