GAO, Zehua; HUANG, Tianai. A Comparative and Evolutionary Analysis of Promotion Strategies for Beauty Products on the TikTok Platform. Highlights in Business, Economics and Management, [S. l.], v. 54, p. 140–144, 2025. DOI: 10.54097/9w043070. Disponível em: https://hbem.org/index.php/OJS/article/view/280. Acesso em: 30 jul. 2026.