LI, Yuchen. Exploring the Cooperative Dynamics between Bilibili and UP Masters: Implications for Marketing Models and Platform Growth. Highlights in Business, Economics and Management, [S. l.], v. 54, p. 145–152, 2025. DOI: 10.54097/1mrzgk51. Disponível em: https://hbem.org/index.php/OJS/article/view/281. Acesso em: 29 jul. 2026.