LUO, Yafei. A Study on the Effectiveness of Clear and Ambiguous Response Strategies in Brand Crises. Highlights in Business, Economics and Management, [S. l.], v. 56, p. 31–37, 2025. DOI: 10.54097/h9b83115. Disponível em: https://hbem.org/index.php/OJS/article/view/342. Acesso em: 27 oct. 2026.