LI, Sifeng. How the Fan Effect Highlights the Role of Celebrity Endorsement in Driving Sports Brand Marketing. Highlights in Business, Economics and Management, [S. l.], v. 56, p. 146–151, 2025. DOI: 10.54097/j5pwag28. Disponível em: https://hbem.org/index.php/OJS/article/view/386. Acesso em: 24 jun. 2026.