Research on Enterprise Green Development Strategy from the Perspective of Organizational Behavior

Abstract

Against the backdrop of increasingly prominent global environmental issues, implementing green development strategies for enterprises has become increasingly important. This article explores the challenges and opportunities enterprises face in green development from the perspective of organizational behavior. Organizational behavior emphasizes the impact of individual and collective behavior on organizational performance. When companies promote green development, factors such as employees' environmental awareness, teamwork, and leadership play a key role. Through case analysis, this article points out that a successful green development strategy relies on top-level design and must cultivate a green culture within the organization, stimulate employees' environmental enthusiasm, and promote sustainable development. To effectively implement the green development strategy, enterprises should pay attention to employees' cognition and emotions and establish a green incentive mechanism. Meanwhile, team collaboration and cross-departmental communication are also important driving forces for promoting green innovation. Leaders should play a guiding and supportive role, create an environment that encourages green behavior, and enhance the enthusiasm of all employees to participate. Finally, by summarizing and reflecting on the green development strategy, enterprises can continuously adjust and optimize their strategies to achieve a win-win situation for both the economy and the environment.