Highlights in Business, Economics and Management

About the Journal

Highlights in Business, Economics and Management is an open access, peer-reviewed publication series published by Darcy & Roy Press. It aims to publish conference proceedings dealing with all areas of business, economics and management, etc.

Current Issue

Vol. 54 (2025): 7th International Conference on Global Economy and Business Management (GEBM 2025)

March 22-23, 2025 | New Delhi, India

Editors: Eugene Frederick, Weijin Zhang

ISBN: 979-8-89183-148-3

Published: 29-04-2025

Preface

Preface: 7th International Conference on Global Economy and Business Management (GEBM 2025)

Eugene Frederick, Weijin Zhang

I

Articles

Tesla's Carbon Credit and Clean Energy Strategy: Capital Structure Optimization and Financial Stability Analysis in Green Finance

Wenyuan Wang

1-6
- PDF
Research on Corporate Tax Issues in Overseas Mergers and Acquisitions by Chinese Enterprises

Shiqi Wang

7-12
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Research on the Influence of ESOP on Enterprise Value

Jingwen Chang

13-17
- PDF
The ESG Practice and Performance of Fii under the Digital Transformation

Wenxin Li

18-23
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Research on Motives and Performance of Cross-Border M&A-- Case of Mindray Medical's M&A of Hytest

Yixuan Liu

24-29
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Research on the High-Quality Development of Cultural Tourism Sector in Digital Economy, Industrial Coordination and Rural Revitalization

Weiqi Kang

30-36
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Research on the Impact of Digital Transformation on Corporate Performance——Based on Mengniu’s Digital Transformation in 2015

Songyan Zou

37-43
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A Research of the Paths and Challenges of Digital Transformation in Corporate Finance

Haochen Ma

44-51
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Research on the Driving Factors of Corporate Greenwashing and Its Impact on Financial Performance

Haochen Cheng

52-57
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Research on the Impact of Government Subsidies on the Development Abilities of EV Enterprises--Taking NIO as an Example

Fan Zhu

58-64
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Impacts of Fossil Fuel Price Fluctuations on Carbon Emission Trading Prices in China

Junqi Guo

65-70
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Research on the Influencing Factors of Transnational M&A Performance under the Belt and Road Initiative

Jingyu Shu

71-75
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Research on the Motivations and Consequences of Irregular Disclosure of Accounting Information by Listed Companies

Yang Liu

76-81
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Research on Innovation and Open Strategy in the Construction of Google’s AI Ecology

Hexuan Qu

82-89
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The Influence Mechanism of the “Pinhaofan” Function on the Meituan Food Delivery Platform

Chen Zhang

90-95
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Analysis of the Membership and New Retail Model in the New Media Time Sam’s Club as an Example

Xinyi Wang

96-102
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Tencent Video's “Broken Circle” and “Cross-Industry” Marketing Strategy Research

Zehui Gao

103-109
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Building A Sustainable Future: Analyzing the Green Bond Market's Current Landscape and Future Outlook

Tianhao Yang

110-116
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The Impact of Climate Change on Long-Term Economic Growth in China and The United States: Challenges and Opportunities

Yuhan Fu

117-121
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Research on AI-Enabling Strategies for OTA Platforms

Yihan Guo

122-129
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Research on Amazon's Business Strategy

Liwei Wang

130-134
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Research on the Influencing Mechanism of Social Reading on User Reading Behavior: Taking Weread as an Example

Yiran Zhang

135-139
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A Comparative and Evolutionary Analysis of Promotion Strategies for Beauty Products on the TikTok Platform

Zehua Gao, Tianai Huang

140-144
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Exploring the Cooperative Dynamics between Bilibili and UP Masters: Implications for Marketing Models and Platform Growth

Yuchen Li

145-152
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The Analysis of Chinese Output Games’ Strategy – Genshin Impact as Example

Puxin Lu, Luyang Xiang

153-158
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How Equalization of Basic Public Services Affects Settlement Intentions of Rural-Urban Migrants: Evidence from China Migrants Dynamic Survey

Jinghan Zhu

159-172
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Time-Series Transformer for Predicting Bitcoin Price

Longchen Zheng

173-181
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The Impact of Liquidity and Volatility Weighting on Risk-Adjusted Portfolio Performance

Minghe Liu

182-188
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Quantitative Portfolio Management Strategy Based on the Combination of Mean-Variance Optimization and Time-Series Momentum

Jielin Shi

189-197
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Has Digital Finance Improved the Transmission Efficiency of Monetary Policy?

Xinrui Zhang

198-216
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Comparative IPO Processes in China, Europe, and the USA

Guanyu Long

217-224
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Analysis of Bilibili Corporate Competitiveness and Investment Potential

Mengxin Zhang

225-231
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From Performance to Pay: Uncovering Economic Efficiency and Systemic Inequalities in NBA Salary Determination

Haoxin Liu

232-238
- PDF
Research on the Synergy Mechanism between Omni - channel Marketing and Agile Supply Chain Enabled by Digital Finance

Zirui Zeng, Huijie Tang, Zhoufan Yu, Huanyu Liu, Huili Lei

239-249
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Empirical Study on the Relationship between R&D Investment and Performance of Specialized, Refined, Unique and New Enterprises: Based on Data Analysis of A-share Specialized, Refined, Unique and New Listed Companies

Ziyu Wu, Haowen Sun, Guijie Liang, Fa Zhang

250-259
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An Exploration of Tourism Development Based on Genetic Algorithm and EWM-CRITIC

Qijia Tang, Zijun Qi, Yingjie Ma

260-269
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The Impact of ESG Information Disclosure on Total Factor Productivity: An Empirical Study Based on Chinese Listed Firms

Ziyue Feng

270-285
- PDF
Research on the Impact of Fintech Integration Pilot Policies on Corporate Investment Efficiency

Xiujie Zhang

286-302
- PDF
Leveraging Recurrent Neural Networks for Analyzing Consumer Behavior in the Digital Economy

Yueyi Lu, Yufei Li, Shaohan Zhang, Lihao Liu, Yingzi Liu

303-308
- PDF
Research on the Geographical Rationality of FAI Allocation in Guangzhou Districts Based on Differential Evolution

Lewei Huang, Haojie Xiang, Yutian Zhang

309-318
- PDF
Research on Insurance Underwriting Decision Optimization Based on Multi-dimensional Risk Assessment

Ruirui Shan, Yang Xiang, Sitao Fang

319-326
- PDF
Security Prediction and Path Analysis of China's Robot Industry Chain Based on Double Difference Estimation

Nian Huai, Zhehan Ye, Zehan Wang, Jinghui Duan

327-334
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Study of replenishment and pricing decisions for vegetable products in fresh food supermarkets

Jiaming Zhu, Shanshan Liu, Yinjun Huang, Yuxiang Zhou, Chengye Li, Yinxin Zheng

335-343
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Research on the Innovation of Community Bank Development Model Based on the Concept of “Internet + Neighborhood”

Ziteng Wang, Xuqi Cao, Xianpeng Yu, Jiashu Zhang, Wenkai Yang

344-351
- PDF
A Study on the Correlation of China's Major Industries Development Based on Spearman Correlation Coefficient

Xin Wang, Zhiyang Liu, Peng Li, Huaming Yu

352-358
- PDF
Research on the Impact of China's Carbon Emission Rights Trading Pilot Policies on Regional Carbon Emissions

Wenxing Xiong

359-368
- PDF
Research on the Group Paths of Green Technology Innovation in China

Jingyu Tian, Ronghao Zhong

369-378
- PDF
A Quantitative Evaluation Framework for Scenic Area Development Planning from the Perspective of Sustainable Tourism

Junting Huo, Mingchen Sun

379-386
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The Three Waves of Globalization: Evolution, Impacts, and Future Challenges

Guanxiang Huang

387-394
- PDF
Research on the Linkage and Risk Transmission Mechanism of Cross - border Financial Derivatives Markets -- A Case Study of the Chinese and US Markets

Ge Hu

395-408
- PDF
A Study on the Changes and Driving Factors of Corporate Performance Management in the Digital Economy Era: Take A-share listed companies in China as an example

Yuzheng Huo

409-416
- PDF
Corporate Social Responsibility Management Model under Sustainable Development Strategy

Kairan Zhang

417-422
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Innovative Application of AI Big Data Fusion Model in Financial Risk Prediction and Management

Chenchen Zhong

423-428
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Artificial Intelligence, A New Engine for ESG Performance

Ruichen Xia

429-442
- PDF

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Current Issue

Preface

Articles

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