Research on Agricultural Development Based on SWOT Analysis-Taking Ping An Agricultural Insurance Digital Map as an Example

Abstract

Contemporarily, with technological progress and accelerated digitization, some traditional agricultural insurance has also started digital conversion, such as Ping An's digital map of agricultural insurance using DRS Hawk-Eye technology and data platforms. However, considering the level of awareness and production methods of rural agricultural farmers in China, this new form of agricultural insurance combined with big data suffers from a low level of trust as well as insufficient on-the-ground coverage. This report analyzes the strengths, weaknesses, opportunities and challenges of digital agricultural insurance in Ping An's case using SWOT analysis. The results of the study show that the digital agricultural insurance map promotes the development of agricultural insurance in terms of risk reduction and fast claims settlement, but the acceptance of this type of digital agricultural insurance still needs to be improved. This study seeks to provide a number of strategic recommendations to promote the high-quality development of digitized agricultural insurance and expects to provide a marginal contribution to the deep integration of digital technology and the insurance industry.