E-commerce Platform to Promote the Development of Shantou Traditional Toy Industry Research

Zihong Chen

doi:10.54097/rmx3cw17

Authors

Zihong Chen

DOI:

https://doi.org/10.54097/rmx3cw17

Keywords:

Shantou, E-commerce platform, Traditional toy industry.

Abstract

Currently, the traditional toy industry in Shantou City is large in scale and has a complete industrial chain; however, it is facing problems such as competition, channels, and brand development. Meanwhile, e-commerce platforms are developing rapidly and have been deeply integrated into the toy industry, which brings many positive impacts. This article focuses on the promotional role of e-commerce platforms in the traditional toy industry in Shantou City and takes J Company as a typical case for research. By collecting data from J Company and doing a case study, the impact of factors such as e-commerce platform operation investment on the profits of toy enterprises is clarified. Based on this, strategies for promoting industrial development are proposed from aspects such as improving logistics, cultivating talents, strengthening brands, and promoting innovation. The strategies can provide a theoretical and practical basis for the development of the traditional toy industry in Shantou City with the help of an e-commerce platform.

Downloads

Download data is not yet available.

References

[1] Tan Xiaofei. A practical exploration of STEM Enlightenment toys in the cultivation of children's innovative thinking. World of Toys, 2024, (09):38-40.

[2] Shen Huiling. Study on Export strategy Optimization of Small and medium-sized toy companies in Chaoshan Region. Shantou University, 2022.

[3] Hu Mengnan. Study on the impact of Sino-US Trade War on Small and medium-sized enterprises and countermeasures. Modern Commerce and Industry, 2019,41(07):39-41.

[4] Ma Li-Qun. The way for enterprises to choose cross-border e-commerce platform under the background of digital transformation. Public Investment Guide, 2025, (03):68-70.

[5] Yang Tingfang, Chen Yanqing, Zhou Jiali. The impact of enterprise digital transformation on organizational resilience: Empirical data from listed companies in China. Industrial Technical Economics, 2019,44(01):55-66.

[6] Hu Mian-Ling. Study on countermeasures of high-quality development of Guangdong Toy Industry -- Taking Shantou Toy Industry as an example. Modern Industrial Economy and Information Technology, 2019,14(05):41-43.

[7] Akhmetshin E M, Kolpak E P, Sulimova E A, et al. Clustering as a criterion for the success of modern industrial enterprises. International Journal of Applied Business and Economic Research, 2017, 15(23): 221-231.

[8] Chen D, Wei W, Hu D, et al. Survival strategy of OEM companies: A case study of the Chinese toy industry. international Journal of operations & Production Management, 2016, 36(9): 1065-1088.

[9] Wan Fengrun. Introduction of Wan Fengrun Limited company, Retrieved from http://www.wfrcul.com/Index.aspx, last accessed 2025/4/8.

[10] Naseer S, Khalid S, Parveen S, et al. COVID-19 outbreak: Impact on global economy. Frontiers in public health, 2023, 10: 1009393.