Problems and Countermeasures in the Transformation of Traditional Catering Enterprises

Abstract

Under the background of the vigorous development of digital economy, the main consumer and the change of demand, the traditional catering enterprises are facing the unprecedented challenge of survival, which is in urgent need of enterprise transformation. This paper mainly studies the problems caused by the inability of the traditional catering enterprise model to meet the emerging consumer demand, the low quality of practitioners and the inherent characteristics of the catering industry. At the same time, in view of the problems raised, it is suggested that traditional catering enterprises should take corresponding countermeasures, such as adopting content marketing and network marketing instead of the traditional marketing model with product management as the core to solve the problem of failing to attract new consumer groups, recruiting high-quality employees and focusing on staff training to solve the problem of low quality and insufficient service awareness of employees. Actively carry out dish innovation and expand the business scope to overcome the lack of core competitiveness caused by the characteristics of the catering industry. Based on the problems that traditional catering enterprises may face, this paper puts forward the corresponding countermeasures, which can provide some practical enlightenment for the traditional catering enterprises that are facing the transformation dilemma.