Analysis Of the Effectiveness of Apology Strategies in International Trade Disputes: The Perspective of Culture, Risk and Relationship Maintenance

Ruiying Zheng

doi:10.54097/w61vdh68

Authors

Ruiying Zheng

DOI:

https://doi.org/10.54097/w61vdh68

Keywords:

Cross-culture; apology strategy; international trade.

Abstract

With the intensification of economic and trade interdependence in globalization, the cross-cultural misalignment in the apology strategy, mixed with risk and relationship maintenance, has received wide public attention. The correct use of apology strategies in international trade disputes has greatly affected normal corporate communication and diplomacy. Examples help to analyze the effectiveness of apology strategies in international trade disputes in terms of culture, risk and relationship maintenance, based on an examination of the correct and inappropriate use of some cross-cultural apology strategies. From this study, it was found that: First of all, it is necessary to understand the needs of the target culture apology strategy in advance; secondly, we should think about the possible risks to avoid (such as avoiding legal risks) and the measures needed to maintain or promote the relationship. An effective apology strategy must go beyond transaction repair to solve the deeper power inequality that shapes global trade.

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