Take Lululemon as An Example to Analyse the Marketing Strategy

Abstract

Today's consumer market, compared to the past market, has produced earth-shaking changes. From Lululemon as a starting point, explore the reasons for Lululemon's success. When female consumer power became a market that could not be ignored, Lululemon accurately grasped the market demand and obtained a large number of loyal customers. Lululemon has successfully branded itself as a high-end sports consumer goods label, which has laid a noble brand tone for this brand. This article not only talks about Lululemon's success among female consumers, but also Lululemon's outstanding achievements in the Chinese market, becoming a well-known sports brand in the world. So far, it has become the second largest sports consumer goods brand in the world. Finally, this paper also makes a prospect for Lululemon. The comprehensive product positioning enables Lululemon to expand its audience further, and in the context of comprehensive sustainable development, it keeps up with the market trend to achieve a comprehensive green sustainable development product line. Lululemon is a market model for vertical industries. This article intends to call on all kinds of brands in the industry to make progress in a virtuous circle. More competitors are joining, driving innovation and activity in the market. It is also hoped that Lululemon can maintain its past glory and continue to forge its legend.