Digital Transformation and Management Change Of Music Industry: Theoretical Discussion Based On Market Perspective

Abstract

From the perspective of market, what kind of transformation and management changes are there in the music industry under the digital wave? With the rapid development of Internet technology, the music industry is suffering from unprecedented impact of change, and the traditional business model and management mode are facing great challenges. Based on literature review and case analysis, this study deeply explores the impact of digitalization on all aspects of the music industry, including music creation, production, distribution, marketing and consumption. The results show that digital transformation not only changes the way of music production and dissemination, but also reshapes the structure of the industrial chain and the mode of value creation. In this context, music companies need to adopt new management strategies, such as data-driven decision-making, optimizing user experience, and innovating copyright protection. This paper also analyzes the main challenges in the process of digital transformation, such as copyright protection, income distribution, artist training and other issues, and gives the corresponding management reform suggestions. Finally, the paper looks forward to the future trend of digital development of the music industry, so as to provide theoretical reference and practical guidance for relevant enterprises and policy makers.