REN, Jiayu. Behavioural Economic Analysis of Generation Z Consumption Decision-Making in Social Media Environments. Highlights in Business, Economics and Management, [S. l.], v. 58, p. 72–78, 2025. DOI: 10.54097/nnb6fm05. Disponível em: https://hbem.org/index.php/OJS/article/view/409. Acesso em: 25 aug. 2026.