CHEN, Lebei; YING, Feier; XU, Jingxin. Under Armour’s Strategic Brand Management: Innovation, Endorsements, and Market Resilience. Highlights in Business, Economics and Management, [S. l.], v. 60, p. 389–394, 2025. DOI: 10.54097/h16r4y24. Disponível em: https://hbem.org/index.php/OJS/article/view/620. Acesso em: 25 may. 2026.