LUAN, Jianmeng. Social Media Advertising Effectiveness and Consumer Purchasing Behavior in Inner Mongolia. Highlights in Business, Economics and Management, [S. l.], v. 55, p. 234–241, 2025. DOI: 10.54097/twdn3r85. Disponível em: https://hbem.org/index.php/OJS/article/view/364. Acesso em: 24 jun. 2026.