Social Media Advertising Effectiveness and Consumer Purchasing Behavior in Inner Mongolia

Abstract

Inner Mongolia Autonomous Region is facing the background of digital economic transformation, social media advertising has become the core thrust to lead the consumption upgrade, but this effect is constrained by culture, technology, policy and other conditions, Inner Mongolia social media advertising highlights the "cultural-technological double helix" mechanism: such as Naadam, The social media advertising in Inner Mongolia highlights the mechanism of "double helix of culture and technology": for every unit of emotional arousal of grassland cultural symbols such as Naadam and Horse-head qin, the willingness of consumers to pay rises by 0.7 units; and for every 10% increase in algorithmic accuracy, the conversion rate rises by 4.2%. The urban-rural dichotomy triggers significant behavioral distinctions - urban users rely on instant interactive type of technology, WeChat community realizes 72% of transactions in herding areas, only the lagging phenomenon of logistics decreases the conversion rate to 3.2%, cultural cognitive divergence exacerbates the market segmentation, and advertisements ignoring the aesthetic preferences of the Mongolians (e.g., the absence of totem elements), the The click-through rate is only 1/4 of the competitor's, and the digital divide has caused 23% of elderly users in herding areas to stay at the cash transaction stage. The stu`dy provides a triple optimization pathway: an intelligent delivery system driven by the Transformer architecture reduces the risk of non-compliance by 30%; a cultural integration strategy guided by the principle of "symbolic density thresholds" increases product premiums by 22%; and policy synergies with a cold chain infrastructure reduces the fresh food complaint rate by 42%, which is a significant improvement for the digital economy in ethnic areas. These findings provide theoretical and practical examples for the high-quality development of digital economy in ethnic regions.