Analyzing Chagee’s Marketing Strategies from A Digital Marketing Perspective

Abstract

In today's highly competitive business environment, the allure of a brand is of paramount importance to enterprise growth and development. CHAGEE, as a distinguished brand, exemplifies exceptional appeal and influence within this context. This study employs a case analysis approach to systematically examine CHAGEE's marketing strategies, with a particular focus on its digital marketing efforts. The findings reveal that digital marketing plays a critical and positive role in enhancing brand awareness and cultivating user loyalty. CHAGEE has successfully established a strong connection with consumers, fostering a loyal customer base and substantial brand following. Digital marketing has proven to be instrumental in reinforcing user loyalty, enabling CHAGEE to maintain long-term consumer engagement through targeted and innovative campaigns. In conclusion, the study demonstrates that, in the digital age, digital marketing has become an indispensable and highly effective tool for enterprises aiming to elevate brand visibility and strengthen customer loyalty. By strategically leveraging advanced digital technologies, CHAGEE differentiates itself from competitors and secures long-term stability in a dynamic market.