Vol. 52 (2025): 4th International Conference on Governance of Accounting and Global Business Management (GAGBM 2025)

February 22-23, 2025 | Dublin, Ireland

Editors: Gordon Craigie, Hongbin Chi

ISBN: 979-8-89183-138-4

Published: 25-03-2025

Preface

Preface: 4th International Conference on Governance of Accounting and Global Business Management (GAGBM 2025)

Gordon Craigie, Hongbin Chi

I

Articles

The Evolution and Challenge of Marvel's Communication Strategy in The New Media Environment

Zhenxi Dai

1-6
- PDF
A Theoretical Review and Case Analysis of Mihoyo's Immersive Strategies in The Metaverse Within Media Studies

Xuecong Liu

7-14
- PDF
The Impact of social media On Individual Purchase Intentions and Mental Health

Yunhao Fu

15-20
- PDF
The Impact of social media On Purchasing Willingness and Mental Health

Yuan Zhuang

21-26
- PDF
The Impact of social media On Brand Perception and Consumer Behavior

Chengliang Qiao

27-33
- PDF
The Hidden Shadows of social media: Cyberbullying and Its Impact on Adolescent Mental Health

Zhaojin Zhu

34-40
- PDF
Review On the Impact of social media

Jiajian Zhang

41-46
- PDF
The Influence of Extreme Emotions on Consumer Overconsumption

Zihan Wang

47-51
- PDF
The Legal Recognition and Regulation of Digital Assets

Yeuk Ka Iris Ng

52-61
- PDF
The Employment Effects of The Minimum Wage: Evidence from China

Xinyi Liu

62-69
- PDF
MIHOYO's Global Strategy: Branding, Marketing, And Cultural Export in The Gaming Industry

Shuochen Yan

70-75
- PDF
Development And Future of The Walt Disney Company

Chensu Yang

76-80
- PDF
Analyzing Chagee’s Marketing Strategies from A Digital Marketing Perspective

Ziyi Wang

81-89
- PDF
Financial Risk Analysis of Automotive Industry Based on the Z-Score Model--Taking Yaxing Bus as An Example

Jingwei Zheng, Haoyu Tong, Wenbo Duanmu

90-101
- PDF
The Impact of Fiscal Transparency on The Level of Administrative Expenditure

Mingying Shang, Jinqi Zhang, Haoran Ci

102-114
- PDF
Analysis Of Deutsche Bank's Sales Policy——Impact of The Digital Transformation on Deutsche Bank's Sales Policy

Hanqing Wang

115-123
- PDF
The Impact of Charismatic Leadership on Employee Growth in Startups: A Survey Approach

Jiajing Li

124-133
- PDF
The Impact of Firm Pay Gap on The New Quality Productive Forces

Jiahui Sun

134-146
- PDF
The Impact of ESG Ratings on Market Outcomes of Chinese Listed Companies

Xiaohan Wu

147-155
- PDF
The Impact of Fintech Levels on the Performance of Listed Companies

Jia Lin Cai

156-164
- PDF
Study On the Driving Mode of Production Factor Allocation on Regional Digital Transformation Under the Configuration Perspective

Jialei Li , Huiran Guo

165-176
- PDF
Do Interlocking Networks Matter for Bank Loan Contracts? ——Evidence from Chinese Firms

Meiting Wu

177-183
- PDF

Vol. 52 (2025): 4th International Conference on Governance of Accounting and Global Business Management (GAGBM 2025)

Preface

Preface: 4th International Conference on Governance of Accounting and Global Business Management (GAGBM 2025)

Articles

The Evolution and Challenge of Marvel's Communication Strategy in The New Media Environment

A Theoretical Review and Case Analysis of Mihoyo's Immersive Strategies in The Metaverse Within Media Studies

The Impact of social media On Individual Purchase Intentions and Mental Health

The Impact of social media On Purchasing Willingness and Mental Health

The Impact of social media On Brand Perception and Consumer Behavior

The Hidden Shadows of social media: Cyberbullying and Its Impact on Adolescent Mental Health

Review On the Impact of social media

The Influence of Extreme Emotions on Consumer Overconsumption

The Legal Recognition and Regulation of Digital Assets

The Employment Effects of The Minimum Wage: Evidence from China

MIHOYO's Global Strategy: Branding, Marketing, And Cultural Export in The Gaming Industry

Development And Future of The Walt Disney Company

Analyzing Chagee’s Marketing Strategies from A Digital Marketing Perspective

Financial Risk Analysis of Automotive Industry Based on the Z-Score Model--Taking Yaxing Bus as An Example

The Impact of Fiscal Transparency on The Level of Administrative Expenditure

Analysis Of Deutsche Bank's Sales Policy——Impact of The Digital Transformation on Deutsche Bank's Sales Policy

The Impact of Charismatic Leadership on Employee Growth in Startups: A Survey Approach

The Impact of Firm Pay Gap on The New Quality Productive Forces

The Impact of ESG Ratings on Market Outcomes of Chinese Listed Companies

The Impact of Fintech Levels on the Performance of Listed Companies

Study On the Driving Mode of Production Factor Allocation on Regional Digital Transformation Under the Configuration Perspective

Do Interlocking Networks Matter for Bank Loan Contracts? ——Evidence from Chinese Firms

Indexing

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