The Impact of social media On Purchasing Willingness and Mental Health

Abstract

This study looks into how social media affects users' mental health and propensity to buy. This study investigates whether social media is a useful or detrimental tool, given that there are more than 5 billion users worldwide. In order to evaluate how personalised information affects purchasing behaviour, the study takes into account a number of demographic parameters, such as age, gender, and economic status. It also looks at social media's dual impact on mental health, emphasising both advantages and disadvantages. Social media can improve social connections and reduce anxiety, but it can also result in problems like addiction and cyberbullying. According to the research, the marketing power of social media can increase consumer spending, especially among younger users, but it could not have the same effect on older generations. The study comes to the conclusion that although social media can enhance mental health and consumer involvement, its impacts are complicated and need more research, especially in regards to its long-term psychological implications. To optimise its advantages, future studies should investigate combining social media with mental health interventions.