A Theoretical Review and Case Analysis of Mihoyo's Immersive Strategies in The Metaverse Within Media Studies

Xuecong Liu

doi:10.54097/n787tr29

Authors

Xuecong Liu

DOI:

https://doi.org/10.54097/n787tr29

Keywords:

Metaverse; Virtual Economy; Media Ecology; User Interaction; AR&VR.

Abstract

This essay examines the metaverse's impact on the media industry and its performance in the media and communication ecosystem. We also examine how virtual worlds and immersive technology affect content generation, dissemination, consumption, and audience involvement. Meanwhile, the study talks about a lot of problems that need to be solved, such as the problems that come up because of issues with AR and VR technology, the need for changing laws, and moral concerns about data safety and accessibility. These challenges include the exploration of potential new revenue streams in virtual economy, innovative storytelling formats, and enhanced audience engagement. In order to explain the main advantages and disadvantages of adopting the metaverse, the essay combines case studies with theoretical research analysis. Analysis of the case study shows that the metaverse has grown established in the media industry and is ready to alter the ecosystem by changing how people connect to a somewhat infinite online or virtual engagement. Because of the metaverse's special convenience, collaboration between various virtual businesses is facilitated. Moreover, the metaverse's virtual goods and advertising are causing a huge explosion. Ultimately, it calls for the modernization and transformation of the new virtual economy's payment system in order to better accommodate the metaverse's features. Which also providing support to media organizations that are navigating through this fast expanding digital terrain.

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