Development And Future of The Walt Disney Company

Abstract

Since its founding in 1923, The Walt Disney Company has expanded into a major player in the worldwide entertainment industry, producing films, theme parks, television networks, and streaming services. Disney's robust brand, extensive intellectual property (IP), and creative commercial strategies are the main drivers of its success. Its well-known figures, including Mickey Mouse and the Marvel heroes, have fuelled the success of films and television shows as well as a plethora of goods and theme park attractions. With a number of theme park resorts and a rapidly expanding streaming service, Disney+, which overtook Netflix in 2022 in terms of members, Disney has expanded internationally. Disney does, however, confront difficulties such as market competition, policy uncertainty in different locations, and significant investment expenditures in its theme parks. Opportunities include the expansion of the cultural sector, the digital revolution, and the rise of the theme park business. Disney needs to improve IP creation, investigate new technologies, deepen its digital transformation, and use creative and adaptable tactics to combat market competition if it wants to keep its position as the industry leader. Maintaining the company's leadership position in the entertainment sector while juggling these opportunities and challenges will be essential to its future success.