Research on the Impact of Digital Transformation on Corporate Performance——Based on Mengniu’s Digital Transformation in 2015

Abstract

This study explores the impact of the digital transformation implemented by Mengniu Group since 2015 on corporate performance. With the rapid development of China's dairy industry, market competition is constantly increasing, and consumer demand is constantly changing. Mengniu decided to improve its market competitiveness through digital transformation. By introducing the key measures taken by Mengniu in the early stage of transformation, including financial shared center, product traceability system and big data precision marketing, and using the company's financial data and some non financial data for auxiliary analysis, it reveals how Mengniu has improved the company's operating efficiency, reduced costs and improved both financial and non-financial performance in the five years after the transformation.The conclusion of this study shows that successful digital transformation can significantly improve the competitiveness of enterprises in the market and the speed of response to market changes, especially for those large enterprises that have the ability to make large investments, and can also provide reference value for other enterprises when considering digital transformation.