Analysis of the Membership and New Retail Model in the New Media Time Sam’s Club as an Example

Xinyi Wang

doi:10.54097/11z0ek68

Authors

Xinyi Wang

DOI:

https://doi.org/10.54097/11z0ek68

Keywords:

Sam’s Club; High customer stickiness; Membership; New retail.

Abstract

Nowadays, retail tends to decline. However, Sam’s Club is exploding in China. The number of Sam’s Club is increasing. More and more Chinese people like to shop at Sam’s Club. Sam’s Club is considered the most successful supermarket in China. To provide a new development path for the retail industry, this paper will research the following aspects of how Sam’s Club lets Chinese consumers who are used to membership and maintenance overestimate stickiness. As well as how Sam’s Club is marketing on the Internet in Chinese. This paper will show how Sam’s Club uses new retail to increase competitiveness. Therefore, this paper collects information which is related to. Suggestions for the future development of Sam’s Club were discussed. As a result, the paper shows high customer stickiness and a combination of membership and new retail are the critical points. This paper provides a new way of thinking about the retail industry.

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