Research on the Synergy Mechanism between Omni - channel Marketing and Agile Supply Chain Enabled by Digital Finance

Zirui Zeng; Huijie Tang; Zhoufan Yu; Huanyu Liu; Huili Lei

doi:10.54097/t2t5mb23

Authors

Zirui Zeng
Huijie Tang
Zhoufan Yu
Huanyu Liu
Huili Lei

DOI:

https://doi.org/10.54097/t2t5mb23

Keywords:

Digital Finance; Omni - channel Marketing; Agile Supply Chain; Synergy Mechanism.

Abstract

In the wave of digital transformation, digital finance, as an emerging financial model, plays a crucial role in the coordinated development of enterprises' omni - channel marketing and agile supply chain. This paper deeply analyzes the internal mechanism of digital finance enabling the synergy between the two. Through the construction of a theoretical model and empirical testing combined with actual data, it reveals the realization path and influencing factors of their synergy effect. The research finds that digital finance significantly promotes the coordinated development of omni - channel marketing and agile supply chain by optimizing capital allocation, providing accurate marketing support, and enhancing supply chain resilience, providing a new source of power for enterprises to enhance their competitiveness.

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