A Financial Analysis and Valuation of Pepsi

Authors

  • Zhiyan Xu

DOI:

https://doi.org/10.54097/s93j7540

Keywords:

Financial Valuation, SWOT Analysis, Strategic Forecast.

Abstract

PepsiCo Inc is one of the most famous beverage and food companies in the world, having several departments and a vast market around the world. This report will illustrate the company strategy by analyzing the financial reports and ratios of Pepsi. This essay contains four parts. The first parts will analyze the characteristics of the beverage and food industry to better understand the Pepsi’s industry development by using the Porter’s Five Forces Model, Value Chain Model and SWOT. The second part will focus on the financial reports of Pepsi, using common-size statements analysis and several financial ratios to tell the financial structure and condition of Pepsi, from which it may understand the future development directions and strategies of Pepsi. The third part will discuss the goodwill of this company to focus on the change of the strategy through the acts of acquisition. The last part will the revenue, and make a forecast of the revenue of this company to see the future development potential.

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References

[1] Gupta, S. K. (2020, April 26). Pepsi SWOT analysis (2020). Business Strategy Hub. https://bstrategyhub.com/pepsico-swot-analysis/

[2] PepsiCo. (2023a). Annual report 2023. https://www.pepsico.com/docs/default-source/annual-reports/2023-pepsico-annual-report.pdf?sfvrsn=f41a4a17_2

[3] PepsiCo. (2023b). Open innovation. PepsicoUpgrade. https://www.pepsico.com/our-impact/esg-topics-a-z/open-innovation

[4] Review, H. B. (2023, October 11). Pepsi (PEP): Porter’s five forces industry and competition analysis. Hivelr. https://www.hivelr.com/2023/10/pepsi-pep-porters-five-forces-industry-and-competition-analysis/

[5] Smithson, N. (2015, December 4). PepsiCo five forces analysis (Porter’s model). Panmore Institute. https://panmore.com/pepsico-five-forces-analysis-porters-model

[6] PepsiCo, Inc. (PEP): Porter’s five forces analysis [10-2024 updated]. DCF, SWOT, CANVAS, PESTEL, BCG Editable Templates. https://dcfmodeling.com/products/pep-porters-five-forces-analysis

[7] The4. (2024b). PepsiCo, Inc. (PEP): SWOT analysis [10-2024 updated]. DCF, SWOT, CANVAS, PESTEL, BCG Editable Templates. https://dcfmodeling.com/products/pep-swot-analysis

[8] Maaz-ur-Rehman. (2022). A study on factors influencing brand loyalty (Master’s thesis, North University of China). CNKI.

[9] Dong, Q., Chen, W., & Hao, Z. (2023). Analysis of Pepsi’s brand marketing strategy in China from the perspective of emotional appeal—A case study of the “Love” series by Pepsi. Public Relations World, 03, 28–29.

[10] Liu, Y. (2022). Research on Pepsi’s youth-oriented marketing strategy in China under the new media background (Master’s thesis, Jilin University). CNKI.

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Published

26-05-2025

How to Cite

Xu, Z. (2025). A Financial Analysis and Valuation of Pepsi. Highlights in Business, Economics and Management, 56, 60-66. https://doi.org/10.54097/s93j7540