Vol. 56 (2025): 4th International Conference on Finance, Investment and Business Analysis (FIBA 2025)

April 26-27, 2025 | Kuala Lumpur, Malaysia

Editors: Renata Carroll, Zhiting Wang

ISBN: 979-8-89183-158-2

Published: 26-05-2025

Preface

Preface: 4th International Conference on Finance, Investment and Business Analysis (FIBA 2025)

Renata Carroll, Zhiting Wang

I

Articles

The COVID-19 Pandemic: Unveiling the Transformative Impact on the Economy with Future Predictions

Zhixuan Zhang

1-5
- PDF
The Impact of Brand Cultural Identity on Consumer Loyalty

Qi An

6-10
- PDF
Exploring the Factors Influencing Consumers' Shopping Intentions in the Context of Clothing Live Streaming by Internet Celebrities

Lu Chen

11-17
- PDF
The Impact of Brand Imitation on Consumer Preferences: A Case Study of Luxury Goods

Qianyi Feng

18-26
- PDF
Research on the Asset Allocation Structure of Chinese Residents under the Background of Internet Finance

Zeyu Yang

27-30
- PDF
A Study on the Effectiveness of Clear and Ambiguous Response Strategies in Brand Crises

Yafei Luo

31-37
- PDF
A Study on the Localization Marketing Strategies of Tea Beverage Brands from the Perspective of Brand Narratives

Shiman Xu

38-45
- PDF
The Impact of Social Presence on Consumers' Purchase Intentions: The Mediating Role of Emotional Perception

Ninglu Ma

46-53
- PDF
‘Conformity’ Or ‘Consumption Trap’? -- Exploring The Relationship Between Personalized Recommendation Marketing Mode and Consumers' Impulsive Consumption in Tik Tok Mall

Yuchi Zheng

54-59
- PDF
A Financial Analysis and Valuation of Pepsi

Zhiyan Xu

60-66
- PDF
Why Do Fans Become Addicted Gamblers in Trading Card Collecting? An Analysis Based on Behavioral Economics

Yu Sun

67-71
- PDF
Artificial Intelligence Enabling Marketing in Africa: A Study of Precision Marketing Strategies and Economic Impact in Low-Income Markets

Qiongyun Xu

72-77
- PDF
The Impact of IFDI on the Export Competitiveness of China's High-End Manufacturing Industry: The Mediating Effect of Servitization

Lingzhi Li, Ruoying Xu

78-83
- PDF
The Application of Mathematical Modeling Methods in Business Management

Xinyue Zhang

84-89
- PDF
Bridging the Insurance Gap in Extreme Weather: A Multidimensional Risk Assessment Framework Integrating Socioeconomic Indicators and Cultural Preservation for Sustainable Property Insurance

Shiyu Deng

90-95
- PDF
Technology-Finance City Pilot Program and Capital Market Mispricing

Zixiao Liu

96-111
- PDF
Research on the Dynamic Correlation Between the VIX Index and The Risk of Stock Market Crash

Ziming Wang

112-118
- PDF
Research on the Mining Methods of Potential Investment Opportunities in Emerging Industries: Taking the Industrial Internet of Things, Hydrogen Storage, and Silicon Carbide Industries as Examples

Nan An

119-130
- PDF
A study of the impact of equity incentives on corporate ESG performance

Sen Wang, Yueying Li, Qinxuan Cui

131-139
- PDF
The Role and Challenges of Environmental Accounting in the Context of Corporate Sustainability

Hanqing Wang

140-145
- PDF
How the Fan Effect Highlights the Role of Celebrity Endorsement in Driving Sports Brand Marketing

Sifeng Li

146-151
- PDF
Collaborative Pathways Between Directors' Fiduciary Duties and Investor Protection in Mergers and Acquisitions: A Comparative Analysis of Mainland China and Hong Kong

Guanchi Chen

152-161
- PDF
The Impact of Tax and Cutting Taxes and Fees on Enterprise Innovation——Based on 2017-2021 Panel Data of China's A-share Listed Companies

Hao Yang, Liang Zhang

162-166
- PDF
Transparency of Accounting Information, Vertical Executive and Corporate Performance

Zhiyi Liao, Liang Zhang

167-171
- PDF
Price Policy in the Automobile Manufacturing Industry

Ningkun Liu

172-178
- PDF
Analysis of Investor Decision Deviation from the Perspective of Behavioral Finance Theory

Jiawen Yan

179-187
- PDF
Research on the Construction and Optimization of Data-driven Human Resource Performance Information Management System

Zeyu Zheng

188-197
- PDF
Theory and Application of Linear Regression Model in Financial Market Forecasting

Hongze Huang

198-206
- PDF
Digital currency's Influence on the Traditional Monetary System

Hezhi Liu

207-214
- PDF
The Role of Artificial Intelligence and Machine Learning in Detecting and Preventing Financial Fraud: A Study of Banking Sector Innovations

Ziyan Shen

215-225
- PDF
The Influence of Anhui Province's Integration into the Yangtze River Delta Region on IFDI

Suxin Wang

226-237
- PDF

Vol. 56 (2025): 4th International Conference on Finance, Investment and Business Analysis (FIBA 2025)

Preface

Preface: 4th International Conference on Finance, Investment and Business Analysis (FIBA 2025)

Articles

The COVID-19 Pandemic: Unveiling the Transformative Impact on the Economy with Future Predictions

The Impact of Brand Cultural Identity on Consumer Loyalty

Exploring the Factors Influencing Consumers' Shopping Intentions in the Context of Clothing Live Streaming by Internet Celebrities

The Impact of Brand Imitation on Consumer Preferences: A Case Study of Luxury Goods

Research on the Asset Allocation Structure of Chinese Residents under the Background of Internet Finance

A Study on the Effectiveness of Clear and Ambiguous Response Strategies in Brand Crises

A Study on the Localization Marketing Strategies of Tea Beverage Brands from the Perspective of Brand Narratives

The Impact of Social Presence on Consumers' Purchase Intentions: The Mediating Role of Emotional Perception

‘Conformity’ Or ‘Consumption Trap’? -- Exploring The Relationship Between Personalized Recommendation Marketing Mode and Consumers' Impulsive Consumption in Tik Tok Mall

A Financial Analysis and Valuation of Pepsi

Why Do Fans Become Addicted Gamblers in Trading Card Collecting? An Analysis Based on Behavioral Economics

Artificial Intelligence Enabling Marketing in Africa: A Study of Precision Marketing Strategies and Economic Impact in Low-Income Markets

The Impact of IFDI on the Export Competitiveness of China's High-End Manufacturing Industry: The Mediating Effect of Servitization

The Application of Mathematical Modeling Methods in Business Management

Bridging the Insurance Gap in Extreme Weather: A Multidimensional Risk Assessment Framework Integrating Socioeconomic Indicators and Cultural Preservation for Sustainable Property Insurance

Technology-Finance City Pilot Program and Capital Market Mispricing

Research on the Dynamic Correlation Between the VIX Index and The Risk of Stock Market Crash

Research on the Mining Methods of Potential Investment Opportunities in Emerging Industries: Taking the Industrial Internet of Things, Hydrogen Storage, and Silicon Carbide Industries as Examples

A study of the impact of equity incentives on corporate ESG performance

The Role and Challenges of Environmental Accounting in the Context of Corporate Sustainability

How the Fan Effect Highlights the Role of Celebrity Endorsement in Driving Sports Brand Marketing

Collaborative Pathways Between Directors' Fiduciary Duties and Investor Protection in Mergers and Acquisitions: A Comparative Analysis of Mainland China and Hong Kong

The Impact of Tax and Cutting Taxes and Fees on Enterprise Innovation——Based on 2017-2021 Panel Data of China's A-share Listed Companies

Transparency of Accounting Information, Vertical Executive and Corporate Performance

Price Policy in the Automobile Manufacturing Industry

Analysis of Investor Decision Deviation from the Perspective of Behavioral Finance Theory

Research on the Construction and Optimization of Data-driven Human Resource Performance Information Management System

Theory and Application of Linear Regression Model in Financial Market Forecasting

Digital currency's Influence on the Traditional Monetary System

The Role of Artificial Intelligence and Machine Learning in Detecting and Preventing Financial Fraud: A Study of Banking Sector Innovations

The Influence of Anhui Province's Integration into the Yangtze River Delta Region on IFDI

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