Price Policy in the Automobile Manufacturing Industry
DOI:
https://doi.org/10.54097/f9g4j260Keywords:
Pricing policy, company, value, business.Abstract
In the wake of globalisation, competition in the automotive market is becoming increasingly intense and the price wars between car manufacturers are also having a negative impact on business development. How to set the right pricing policy has become a necessity for many companies to survive and thrive. The aim of this paper is to analyse the pricing policy in the automotive manufacturing industry.
Downloads
References
[1] Battenfeld, Dirk; Olbrich, Rainer (Pricing Policy, 2014): Preispolitik Ein ein einfuhrendes Lehr- und Ubungsbuch, 2nd ed., Wiesbaden: Springer Gabler, 2014.
[2] Diller, Hermann; Ivens, Bjoern (Customer loyalty, 2017): Customer loyalty through pricing policy, Wiesbaden: Springer Gabler, 2017.
[3] Fassnacht, Martin; Simon, Hermann (Price Management, 2016): Price Management Strategy Analysis -Decision - Implementation, 4th ed, Wiesbaden: Springer Gabler, 2016.
[4] Fecher, André (Price metrics, 2019): Price metrics in retail, Wiesbaden: Springer Gabler.
[5] Frohmann, Frank (Digital Pricing, 2018): Digitales Pricing Strategische Preisbildung mit dem 3-Level-Ansatz - vom digitalen Geschäftsmodell bis zur Optimierung des Pricing-Prozesses, 2nd ed., Wiesbaden: Springer Gabler, 2018.
[6] Mauer, Michael (Price Negotiations, 2014): Preisverhandlungen erfolgreich fuhren und gewinnen Fending off discount demands professionally - and still satisfying customers, Wiesbaden: Springer Gabel, 2014.
[7] Miller, Ulrich (Price negotiations, 2021): Praxisleitfaden strategische Preisverhandlungen Konzepte - Methoden - Fallbeispiele, Wiesbaden: ESV, 2021.
[8] Olbrich, Rainer (Marketing und Marktorientierte Unternehmensführung, 2021) Marketing und Marktorientierte Unternehmensführung, in: Olbrich, Rainer; Christian Jansen, Hans (eds.): Preisstrategien und Produktqualität als Determinanten der Marktdurchdringung. Empirical Analyses on the Basis of Household Panel Data and Comparative Product Tests, Wiesbaden: Springer Gabel, 2021, p. 115.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Highlights in Business, Economics and Management
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
